Influencers, brands, and business owners who are using Instagram as a part of their campaigns must understand and analyze certain factors to realize growth and attain success. Among the several vital elements, Instagram metrics are an important part. The proximity of metrics will be understood when you implement strategies related to them. There are a few metrics that need to be analyzed consistently. This consistent monitoring will directly reflect in your Instagram success. If you are struggling to know about the metrics you need to track, this blog is all about it.
We have provided you with the most essential metrics that need to be tracked so that you will be able to travel in the right direction.
Metrics You Need To Track
- Engagement Rate
Engagement is the means through which the audience will interact with your posts. It is usually through likes, shares, saves, and comments. You will be able to understand if your content is in the right shape by measuring these elements. It is vital that you measure the engagement rate because it allows you to understand the expectations of the audience. You can reframe and work on the content when you are not able to get the anticipated response.
How To Measure The Engagement Rate
| Engagement Rate – Total number of engagements per post / Followers * 100 |
- Reach
This metric will allow you to know how many people have seen your post. It also takes into account if a user views your post multiple times. When you keep track of the reach, you will be able to understand if your posts have created brand awareness among the audience. It is important to create a higher reach and more concentration must be given to elevating your reach rather than likes and shares. When there is an increase in reach, there will be an increase in the factors related to engagement.
How To Measure The Reach Rate
| Reach Rate – Total number of reach count / Followers * 100 |
- Impressions
This is another vital metric that can make a huge impact on your Instagram success. Impressions measure the number of times your post has been viewed but it takes into consideration only one unique user. It must be ensured that there must not be confusion between reach and impressions. Reach takes into account multiple views by the same person whereas impressions take into account only a single view by an account.
How To Measure The Impression Rate
| Impression – Visit the post, Click on Insights, and Click Impressions |
- Follower Growth
A check on the follower count is important. When you keep a check on this metric, you will be able to measure your success. Also, you will be able to know if you are making content that is compelling and urging the audience to start following you. The mindset of the audience keeps changing from time to time and it must be made sure that you make content and participate in activities that will want the audience to retain as your follower.
How To Measure The Follower Growth Rate
| Follower Growth Rate – New followers / Existing followers * 100 |
- Story Views
The views for your Instagram story must also be taken into account. Since, mostly used features next to the Instagram post in Instagram stories. Also, a higher interaction and connection can be created when you use Instagram stories as a medium to connect with people. Stories can create a quick connection with the audience and your followers.
How To Measure The Story Views
| Story Views – Preview the story and Check the numeral on the left corner of the page |
- Time To Post
It is also important to keep track of the maximum response to your post. The right time to post is vital as the maximum reach, engagement, and impressions will be created at such prime hours. Peak hours of the day are decided based on the time when more users are online. You can get a gist of the peak hours by analyzing the previous post.
Conclusion
Focusing on these significant factors will help you to fasten your growth and success rate. Also, another factor that will determine the victory on Instagram is the consistency in keeping a check on these vitals. Once you get hold of these elements, you will be able to visualize a change in overall performance. Strategies can be formulated and restructured according to the performance of these metrics.